PROFESSIONAL EXPERIENCE
Here is a brief summary of my work experience.
Work
Experience
Media Planning Manager | Mindshare
March 2022 - Present
I plan and strategize radio and OOH placements, gather and analyze competitive research and lead a team of media planners.
Client Category: QSR
Digital Sales Manager | WFLX Fox 29
October 2018 - March 2022
I was digital sales lead at WFLX Fox 29. I worked with a team of 5 account executives to help our clients grow their business with a stronger digital presence. I built innovative marketing campaigns with OTT/Streaming TV, Paid Search, Native Content, On Air Integrations, Social Media and more.
Marketing Board Member & Volunteer | Dare to Be a Girl
2017 - present
I lead all marketing efforts for a local non-profit, Dare to Be a Girl. I create marketing materials and press releases, update our website, photograph events, and manage our social media accounts.
Interactive Media Specialist & Digital Planner | Comcast Spotlight
November 2014 - October 2018
At Comcast Spotlight, I worked alongside a team of 20+ account executives in Port St. Lucie, West Palm Beach and Boca Raton. I performed competitive marketing analysis, lead sales presentations and trained sellers on digital marketing trends.
Skills
Account Management
Cable & Broadcast TV Advertising
Competitive Research
Content Creation
Digital Marketing
Email Marketing (Mailchimp)
Google Analytics
Media Sales
Out of Home
Radio
Social Media Marketing
Storytelling
Education
Masters in Communication & Digital Media | Lynn University
2017 - 2018
Bachelors in Journalism | Palm Beach Atlantic University
2010 - 2014